Finally we have new content companies and delivery options that include big names like Apple, Netflix and YouTube to smaller names like Funny or Die and Aereo. And in the middle is the consumer. All consumers want is their television — whatever they want to watch when the want it. Also, they’d like it on multiple devices and most are happy to pay for this content either directly, through a subscription or by watching ads.
Mashable is excited to debut Behind the Launch, our first episodic, documentary-style video series that will follow a startup behind the scenes as it gears up to make its debut. The series is presented by Internet Explorer and will run through the end of June, with new episodes premiering every Monday and Wednesday.
The same consumers who delight in navigating the iPad still click frustratingly through cable channels to find a basketball game. Their complaint: Why can’t television be more like a tablet?
Whether your goal is to galvanize public awareness around an important social issue or showcase new spring denim colors, aim to deliver relevant, sharable content for your customer across multiple touch points that connect to their life moments.
But Red Bull’s biggest trick is coming next: Content isn’t considered a loss leader, and it expects Media House to turn a profit and be a business unto itself.
The ideas are endless, and YC’s community is filled with brilliant execution. Let’s not give the old, dying members of Hollywood holding on to the last 10 years of their careers any more attention or motivation. They are litigious and bitter, and we can do much more by focusing on the emerging class of artists who love us and what we build
Looking around the web today, you’re going to see a few things that are a bit different. Wikipedia is going dark. WordPress is too. Google has its logo blocked out. Twitter is absolutely abuzz. It all relates to legislation known as SOPA in front of the US House of Representatives, and PIPA in front of the US Senate.
